Journal

ELLE UK’s Spring Perfumes for Sunny Days Featuring Sun Soaked

ELLE UK highlights the best spring perfumes for sunny days, including LUMIRA’s Sun Soaked, a radiant, fruit-floral scent inspired by Mediterranean light. Read more

GQ’s Best Spring Colognes Featuring Soleil du Maroc

GQ names the best spring colognes, featuring LUMIRA’s Soleil du Maroc - a fresh, citrus-herbal fragrance with layered botanicals and a modern edge. Read more

Who What Wear’s Best Green Perfumes Featuring Soleil du Maroc

Who What Wear explores green perfumes, featuring LUMIRA’s Soleil du Maroc and insights from founder Almira Armstrong on fresh, nature-led scent trends. Read more

The Standard’s Uplifting Solar Scents Featuring LUMIRA Sun Soaked

The Standard highlights mood-boosting solar scents, including LUMIRA’s Sun Soaked Eau de Parfum - a radiant fragrance inspired by sunlight and warm skin. Read more

Esquire Names LUMIRA Soleil du Maroc a Best Fresh Cologne

LUMIRA’s Soleil du Maroc is recognised by Esquire as one of the best fresh colognes. Discover the spicy-fresh fragrance inspired by sunrise over Morocco. Read more

A Day to Celebrate Scent

Today is International Fragrance Day, a celebration of scent and its power to move us. Fragrance is more than something you wear. It’s how you remember places you have loved, moments you return to...

International Women’s Day at LUMIRA

International Women’s Day is a moment to reflect on the women who shape ideas, build businesses and create culture with intention. LUMIRA was founded from a desire to approach fragrance differentl...

What Conscious Luxury Really Means: Beyond a B Corp Badge

Luxury is evolving. For decades, it was defined by excess. Weight. Ornament. Distance from origin.  Today, true luxury is clarity. Transparency. Responsibility.  At LUMIRA, conscious luxury is not ...

The Standard UK’s Best First-Date Perfumes Featuring Sun Soaked

The Standard UK picks top perfumes to wear on a first date, including LUMIRA’s radiant Sun Soaked Eau de Parfum for a bright, confident scent moment. Read more

Almira Armstrong on Storytelling, Sustainability & LUMIRA’s UK Launch with TheIndustry.Beauty

LUMIRA founder Almira Armstrong discusses fragrance storytelling, sustainability and the brand’s thoughtful UK launch with Boots Fragrance in an in-depth TheIndustry.Beauty interview. Read more

Harper’s Bazaar UK’s Best Niche Perfumes - Featuring LUMIRA’s Sun Soaked Parfum

Harper’s Bazaar UK names the best niche perfumes to know now, including LUMIRA’s Sun Soaked Parfum - a modern, radiant scent inspired by summer. Read more

How to store and care for perfume

Perfume brings such joy to our lives, it’s only natural to seek to extend it. And with careful storage, it’s entirely possible to help your favourite Parfum or Perfume Oil go the distance.  Here,...