El Fenn Marrakech

Welcome to our LUMIRA JOURNEY.
After three years of development, I’m thrilled to share that the inaugural Journey is back and has been confirmed for 12- 21 March, 2023.

I invite you to join me on a captivating journey of LUMIRA’s MOROCCO and experience this magical place through the my eyes.

You’ll travel with me to explore this exotic, captivating and majestic country... a place that has served as the essence of some of my most popular fragrances.

Conceived in much the same way that I develop my ranges, this journey has been hand crafted to offer the LUMIRA family an exceptional, end-to-end experience. I’ve sought to provide you with an “entrez vous” into my perspective, process and pursuit.

L'Ma Lodge Morocco Beldi Country Club Morocco

With my travel partner, Joel Found, I have created a luxurious and bespoke itinerary that includes some of my favourite places, plenty of new destinations that I’ve been desperate to visit, exclusive and memorable experiences, introductions to my local friends and contacts and a true immersion into my world of fragrance.

I’m thrilled to be able to offer this once-in-a-lifetime opportunity and can’t wait to experience the beauty, history, design, luxury and fun that I know we’ll share.

To find out more information about the 10 day journey and reserve your place, please click here to send an email with your details.

I look forward to taking this journey with you!

Almira Armstrong
Creative Director & Founder