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Studio 6, 1-7 Unwins Bridge Rd
St Peters NSW 2044
Australia

+61 414 808 205

LUMIRA is a luxury scented candle and fragrance house founded by Almira Armstrong in Sydney, Australia. LUMIRA products are your luxury lifestyle essentials. Copyright 2017 Atelier Lumira.

Journal

THE RULES AROUND GIFTING FRAGRANCE

Almira Armstrong

SO YOU WANT to buy a candle for your friend/boyfriend/mother? For obvious reasons, we think that's a great idea. However, before you excitedly hit 'Add To Cart', there's a few considerations to keep in mind.

It's no secret that buying someone a fragrance can be tricky. It's just so personal. One person's dream scent can make another gag. However, get it right and choosing a fragrance or scented candle has the power to shape someone's mood, emotional state and completely change an atmosphere. They are the ultimate in experiential and material gift giving -- something tangible that will also give you a great sensory experience! Tick and tick!

Know your audience. Do some preliminary research. If you're shopping for your boyfriend's mum and you can figure out what genre of scent she normally likes, you will be able to find something within striking distance that you can be all but guaranteed she'll like. Once you can ascertain if there's something the recipient loves or loathes (Do they keep cedar in their closests? Is there always fresh tuberose at their home? Or perhaps, more simply, is there a consistent bouquet of florals on the dining room table?), you can figure out the class of scents from which to make your final decision. If you have hit a dead end with research, try a fragrance that's a universal favourite, like the Sicilian Citrus candle - a beautiful, refreshing scent.

Consider style and personality. How someone dresses says a lot about their taste in fragrance. A candle can mirror that and fragrance is designed to be evocative. A conservative dresser might like something more classic or fresh while a trend­setter will appreciate a more androgynous or complex scent, like the Cuban Tobacco candle.

Look at the whole package. A gift is special and the recipient should feel special each time they look at their candle. It should feel luxurious from the moment they receive it. Think about the packaging - a sturdy, matte box with a beautifully tied ribbon. Upon opening the box, the receiver finds a luxuriously heavy glass vessel and a room-filling high-end scent. In that moment, stay safe in the knowledge that your work here is done.

Still stuck? No need to fret. Take a look at Lumira's gift box sets to increase your chances threefold of hitting an all-time olfactory high. 

Lumira candles | Collezione Bianca Image via Marta Blue.

Lumira candles | Collezione Bianca
Image via Marta Blue.