A MATCH MADE IN DESIGN HEAVEN - Lumira collaborates with Melbourne's ultimate style connoisseur, The Cool Hunter.
While founders of Lumira and The Cool Hunter, Almira Armstrong and Bill Tikos respectively, have known and avidly followed the work of one another for many years, it is now that a highly considered collaboration comes to life through the release of a limited edition Lumira candle, aptly named, The Cool Hunter Melbourne.
Armstrong explains: “Lumira has worked with The Cool Hunter since it’s beginning, with our candles always received really positively by Bill’s clients. I have such huge respect for the attention to detail and quality that The Cool Hunter represents, both online and in store. There is such care and consideration when it comes to the brands that The Cool Hunter represents, so it made for a very natural collaboration between the two of us.”
With a free-standing boutique in the heart of Melbourne, The Cool Hunter represents everything that the capital of Victoria is known for - style, culture and sophistication. It was for these qualities, as well as sheer attention to detail and quality that The Cool Hunter and Lumira were drawn to one another.
Of the collaboration, Tikos describes the inspiring story behind this particular scent: “The scent was developed to celebrate our first permanent (and hopefully flagship) store in Melbourne so it made sense to name it after the city. I was confident the store would do well in Melbourne thanks to the locals natural and effortless sense of style and sophistication. Confidence doesn't necessarily mean certainty and there is always an element of risk when investing in a permanent bricks and mortar project like this one, there is no guarantee it will work and the initial outlay in time and resources can be daunting. But with risk there can also be reward and my confidence of finding a receptive market in Melbourne was well founded. So for me this scent will always represent that confidence in trying something new and taking a chance.”
Stocked exclusively through The Cool Hunter Melbourne store, the candle fragrance is a heady mix of citrus, lemon and grapefruit top notes, hints of patchouli and tobacco through the middle and rounded out by more earthy tones of vetiver, amber and musk through the base of the fragrance.
On the fragrance itself, Tikos explains the scent is inherently modern, whilst still paying homage to the past: “I would say it resonates with me because there is something confident about it. It doesn't really smell like any other similar product in the market which I've come across before.... but that doesn't mean it's an entirely new scent, there is something vaguely familiar about it to me, like something classic, something sophisticated. Maybe an analogy would be better - like a worn heritage building undergoing a contemporary new redesign where something old has been made new and modern again but is still true to the original form”.
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