Georges Antoni photographs. When you see one, you just know. Coming from a remote town in Australia, his humour, love for photography and on the go nature has brought Georges name into the spotlight and is staying. Featuring in the magazines of now and shooting the brands that everyone knows, he’s got his sights set, everyday fashion in the bag and dinner spots figured out.
TELL US ABOUT YOURSELF AND THE BUSINESS:
My Name is Georges Antoni. I am a fashion Photographer based in Sydney. I shoot for magazines such as Harper's Bazaar, Elle, Marie Claire, iD, Oyster and labels for this season AW 2017 include Lumira, Harrolds, Cue, Camilla, Sass & Bide, Marcs, Powerade, Bonds, Virgin, Perri Cutten, Sportsgirl and others.
I come from a migrant Lebanese family with three older sisters. My family fled the Lebanese war of the early 70’s and ended up in a wonderful but very remote small town called Blackall in central Queensland. We owned a clothes shop, which is where the bases of my love of fashion comes from. Blackall stands 1100 kilometres inland from Brisbane and on the edge of the Simpson desert. I Studied law at university and worked for Coca-Cola and PWC as well as teaching at university. Then, in my 30’s I discovered photography… AND FELL IN LOVE. More than anything I feel incredibly lucky that my work is also my hobby. Its makes the day go so much faster.
DESCRIBE A TYPICAL WORK DAY:
I get up at 4:30am, emails until 6am, gym until 7:30am, shoot at 8am, home at 7pm to kiss my wife, eat and play until 10pm, do emails for half an hour, sleep by 10:30/11pm, wake up and repeat.
HOW DOES SCENT EXIST IN YOUR WORK?
The scent of lunch is the indication of a welcome break in the day.
IS THERE A PARTICULAR SCENT THAT REPRESENTS A SPECIFIC TIME AND PLACE FOR YOU?
My Father’s aftershave reminds me of my family home and my youth. Scent generates more memory than any of the other senses.
WHAT DO YOU LOVE MOST ABOUT LIVING IN SYDNEY?
It feels like a big international city in the country that I love the most.
HOW DOES TRAVEL FEATURE IN YOUR WORK AND PERSONAL LIFE?
In the past 14 days I've taken 13 flights so it features very heavily. In fact, a holiday for me is not travelling.
WHO HAVE BEEN SOME OF THE BIGGEST INFLUENCES IN THE WORK YOU CREATE?
My mum and dad because their work ethic, business sense and customer service is second to none.
WHO ARE THE THREE ACCOUNTS YOU FOLLOW ON INSTAGRAM FOR INSPIRATION?
I don't use Instagram for inspiration. I tend to get my inspiration from a whole bunch of different areas. Mainly from nature and observing people down the street.
TELL US A FEW OF YOUR FAVOURITE SYDNEY HAUNTS:
Mercado in Sydney’s CBD is the place to go when you feel like a simple meal that is drenched in flavour, mixed with old and new kitchen skills. Slightly Spanish and completely sumptuous.
Sushi Express in Bondi Junction is a family run business that cater to all with flavoursome, fresh and healthy sushi and Japanese food.
Fishbowl - Combining fresh ingredients, creating delicious and healthy sushi/fish bowls, music, LA vibes and friendly service. That is fishbowl; Bondi & Surry Hills.
Bondi Market has an eclectic selection of vintage and up and coming brands, art, homewares and food & drink. A perfect destination for locals and not so locals, after a morning dip or beach walk.
Eveleigh Market showcases an abundance of homewares, upholstery and furnitures, local, known and up and coming. Also known as the Artisan arts and crafts market. They also have the Farmer’s Market on selling the best regional products of NSW.
Bondi Beach is easily a place to play in for a whole day. Morning walk, breakfast, shop, lunch, relax, shop, dinner and a late night ocean walk.
Jac + Jack are an everyday, easy to wear brand for a sophisticated, relaxed and well put together look. Comfortable and functional, they have 6 standalone stores in Sydney, Melbourne and London.
Bassike runs alongside Jack + Jac in terms of sophisticated and relaxed. They’re committed to high-end design, construction and sustainable manufacturing.
Zara are super easy and affordable, but still involves the elements of style, character and quality you’d hope for in any other brand.
Cos are a Swedish brand who offer Men and Women modern, functional and considered designs that go beyond the season. Transitional and unique, Cos are timeless.
Brought to you by Luxe City Guides in collaboration with Lumira