Discover how LUMIRA founder Almira Armstrong explains the rising trend of raw-material, texture-inspired perfumes - from suede and leather to cotton and velvet - and why these scents are becoming wardrobe essentials, as featured in Who What Wear.
How to Choose a Luxury Fragrance by Mood
There is a quiet shift happening in how we choose fragrance. We are moving away from shopping by category, by note pyramid, by what we think we should want and instead returning to something far m...
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Why Scent-Maxxing Is the New Fragrance Ritual. Expert Insights from Almira Armstrong.
LUMIRA founder Almira Armstrong explains the rise of scent-maxxing, layering fragrances as a full routine and olfactory wardrobe shaping modern scent culture. Read more
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