Journal

LUMIRA Travels / Mallorca, Spain

A sensory journey inspired by the island’s radiant soul. There are certain places in the world that leave a lasting impression on the senses - where the light feels warmer, the air sweeter, and tim...

In Conversation: Almira Armstrong on Fragrance, Ritual and Creative Purpose

Recently featured in Perri Cutten’s In Conversation series, LUMIRA founder Almira Armstrong reflects on the moments - both quiet and profound - that shape her creative world. In this thoughtful ex...

Introducing Noir d’Oud

A boldly magnetic fragrance, Noir d’Oud commands attention with its warm, resinous blend of oud and powdery rose. It opens with a smoky depth that softens into a fresh, clean floral heart, balanced...

What’s Inside Matters: Ingredient Integrity in Our Wash & Lotion

As a B Corp, Lumira is proud to stand for more than just beautiful fragrance. We stand for responsibility. Transparency. Purpose. And nowhere is that more evident than in our reimagined Hand & ...

The New Ritual: Skinimalism and the Art of Scent-Layering

In a world that moves fast and asks more of us every day, the skinimalism movement reminds us of a simple truth: less is more. It’s about choosing fewer products - but better ones. It’s about turni...

Sun Soaked Wins Best Fragrance at the Pure Beauty Global Awards 2025

We are honoured to announce that Sun Soaked Eau de Parfum has been awarded Best Fragrance at the 2025 Pure Beauty Global Awards.  This recognition is a moment of immense pride - not only for our t...

In conversation with Almira Armstrong for B Corp Month

Join us on Wednesday 19 March for a special conversation between LUMIRA’s founder and creative director Almira Armstrong and fellow purpose-driven founders, Don Garvan of Totem Road and Gillian Co...

How to Choose a Date-Night Fragrance

A memorable date night is all about the details: the perfect little table in the corner, strategically candlelit; the food you shared; the way she smiled; the playlist he curated. The right fragran...

WeWearAustralian x Australia Post New York Retail Experience

We are so excited to share that LUMIRA is the Scent Partner for theWeWearAustralianx Australia Post retail activation at New York Fashion Week this February, 7-9, 2025.Twelve incredible Australian...

4 Types of Floral Fragrances to Enjoy This Year

Chances are, you already have an opinion on floral fragrances. Whether they’re a mainstay of your collection or one you prefer to avoid, it can be easy to group all florals into a single scent fami...

Almira Armstrong Shares LUMIRA’s Story in an Exclusive Style Interview

Style sits down with Almira Armstrong, the visionary founder of LUMIRA, to explore the journey behind her sustainable luxury fragrance brand. In this exclusive interview, she reveals the inspiratio...

LUMIRA Cuban Tobacco Parfum Named Best Long-Lasting Fragrance by British GQ

Thank You, GQ! We are honoured to see our Cuban Tobacco Parfum featured in GQ's roundup of the Best Long-Lasting Fragrances for Men! Crafting timeless, evocative scents that linger beautifully is a...