Journal

Solar Neroli: The Luxury Candle That Captures Sunlight

There are some scents that don’t just fill a room - they transform it.  Solar Neroli is one of them. Imagine the golden glow of late afternoon sunlight, the soft citrus breeze that filters through...

How to Layer Fragrance Like a Stylist

At LUMIRA, we see fragrance as more than a final flourish - it’s an expression of style, mood, and atmosphere that evolves with the seasons. Whether you are curating your personal scent or styling ...

LUMIRA Travels / Mallorca, Spain

A sensory journey inspired by the island’s radiant soul. There are certain places in the world that leave a lasting impression on the senses - where the light feels warmer, the air sweeter, and tim...

In Conversation: Almira Armstrong on Fragrance, Ritual and Creative Purpose

Recently featured in Perri Cutten’s In Conversation series, LUMIRA founder Almira Armstrong reflects on the moments - both quiet and profound - that shape her creative world. In this thoughtful ex...

Introducing Noir d’Oud

A boldly magnetic fragrance, Noir d’Oud commands attention with its warm, resinous blend of oud and powdery rose. It opens with a smoky depth that softens into a fresh, clean floral heart, balanced...

What’s Inside Matters: Ingredient Integrity in Our Wash & Lotion

As a B Corp, Lumira is proud to stand for more than just beautiful fragrance. We stand for responsibility. Transparency. Purpose. And nowhere is that more evident than in our reimagined Hand & ...

The New Ritual: Skinimalism and the Art of Scent-Layering

In a world that moves fast and asks more of us every day, the skinimalism movement reminds us of a simple truth: less is more. It’s about choosing fewer products - but better ones. It’s about turni...

Sun Soaked Wins Best Fragrance at the Pure Beauty Global Awards 2025

We are honoured to announce that Sun Soaked Eau de Parfum has been awarded Best Fragrance at the 2025 Pure Beauty Global Awards.  This recognition is a moment of immense pride - not only for our t...

In conversation with Almira Armstrong for B Corp Month

Join us on Wednesday 19 March for a special conversation between LUMIRA’s founder and creative director Almira Armstrong and fellow purpose-driven founders, Don Garvan of Totem Road and Gillian Co...

How to Choose a Date-Night Fragrance

A memorable date night is all about the details: the perfect little table in the corner, strategically candlelit; the food you shared; the way she smiled; the playlist he curated. The right fragran...

WeWearAustralian x Australia Post New York Retail Experience

We are so excited to share that LUMIRA is the Scent Partner for theWeWearAustralianx Australia Post retail activation at New York Fashion Week this February, 7-9, 2025.Twelve incredible Australian...

4 Types of Floral Fragrances to Enjoy This Year

Chances are, you already have an opinion on floral fragrances. Whether they’re a mainstay of your collection or one you prefer to avoid, it can be easy to group all florals into a single scent fami...