Sun Soaked Wins Best Fragrance at the Pure Beauty Global Awards 2025
We are honoured to announce that Sun Soaked Eau de Parfum has been awarded Best Fragrance at the 2025 Pure Beauty Global Awards. This recognition is a moment of immense pride - not only for our team, but for our entire LUMIRA community who has embraced this fragrance so wholeheartedly.
Created in partnership with perfumer Florian Gallo, Sun Soaked is a radiant tribute to the Mediterranean summer. Inspired by founder Almira Armstrong’s travels through Mallorca, the fragrance captures the golden warmth of sun-drenched days, the crisp sweetness of ripe green pear and strawberry, and the soft florals of taif rose and peony. A base of sensual musk and cedarwood lingers on the skin like the memory of a perfect escape.
What makes this recognition especially meaningful is that Sun Soaked also represents our deep commitment to sustainable luxury. The formula includes upcycled ingredients and was developed using energy-efficient methods through our collaboration with DSM-Firmenich. Every bottle is proudly crafted in Australia to reduce our environmental footprint.
This win is a beautiful affirmation of our vision - to create evocative fragrances that transport, inspire and tread lightly on the earth.
Thank you for being part of the LUMIRA story.
