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Article: Why Scent-Maxxing Is the New Fragrance Ritual.

Press

Why Scent-Maxxing Is the New Fragrance Ritual.

LUMIRA founder Almira Armstrong explains the rise of scent-maxxing, layering fragrances as a full routine and olfactory wardrobe shaping modern scent culture.

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LUMIRA Interview with Bustle
How Texture-Inspired Fragrances Are Shaping Modern Scent. Insights from Almira Armstrong in Who What Wear - LUMIRA
Press

How Texture-Inspired Fragrances Are Shaping Modern Scent.

Discover how LUMIRA founder Almira Armstrong explains the rising trend of raw-material, texture-inspired perfumes - from suede and leather to cotton and velvet - and why these scents are becoming w...

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The Fragrance Trends Defining 2026. LUMIRA Founder Almira Armstrong’s Take. - LUMIRA
Press

The Fragrance Trends Defining 2026. LUMIRA Founder Almira Armstrong’s Take.

Explore the 2026 fragrance trends shaping scent culture, with founder Almira Armstrong on skin scents, texture, solar profiles, niche notes and ritual layering in perfume. Read more

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