Marie Claire March 2021 / Founder of LUMIRA, Almira Armstrong

11 Australian Beauty Brands Founded By Inspiring Women To Shop Now

Considering the beauty industry largely caters to women—although, that has definitely changed in recent years—most companies and beauty brands are, in fact, run by men. But thankfully, we're starting to see a shift in that narrative, with influential women creating products that are catered to our specific needs, from brands founded with the intention of reducing our environmental impact, to those that celebrate women of all shapes, sizes, and colours—and yes, flaws and all.

Ahead of International Women's Day on March 8, we're choosing to celebrate the powerhouse women who are making waves on the beauty front—creating cult brands that have gone on to achieve international success. Below, 11 Australian beauty brands founded by inspiring women to shop now. 

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Almira Armstrong in Marie Claire magazine