Journal

Winter Scent Rituals | Luxury Home Fragrance & Winter Perfumes

Create warmth through fragrance this winter. Winter invites us indoors. It asks us to slow down, light the candle a little earlier, linger over morning coffee and create spaces that feel comfortin...

The Ultimate Summer Fragrance Ritual | Best Summer Perfumes for Travel

Discover the scents made for long days, warm evenings and wherever summer takes you. Summer has a way of slowing time. It lingers in salty air, long lunches that become sunset dinners, weekends aw...

The Everygirl Features LUMIRA Sun Soaked in Summer Perfume Edit

In The Everygirl’s annual summer fragrance edit, LUMIRA Sun Soaked is selected as the perfect scent for Sagittarius, celebrated for its radiant fruit notes, Mediterranean inspiration and spirit of ...

Beauty News Daily Interviews LUMIRA Founder Almira Armstrong

In this exclusive interview with Beauty News Daily, LUMIRA founder Almira Armstrong shares the story behind the brand, the inspiration drawn from travel, the evolution of slow perfumery, and her vi...

What Is Slow Perfumery? A Guide to Niche and Artisan Fragrance

There is a moment in the life of every fragrance enthusiast when something shifts. A single smell - encountered on a stranger's skin, or drifting from an unfamiliar candle, or discovered in a small...

Sounds of Tokyo

Tokyo moves in contrasts.Quiet side streets humming beneath electric towers. Vending machine light against rain-soaked pavement. Jazz bars hidden below ramen shops. The stillness of early morning ...

Build you fragrance wardrobe

Fragrance layering is the art of making scent feel entirely your own. At LUMIRA, layering is designed as a daily ritual - combining body care, perfume oils and Eau de Parfum to create a fragrance ...

ELLE UK’s Spring Perfumes for Sunny Days Featuring Sun Soaked

ELLE UK highlights the best spring perfumes for sunny days, including LUMIRA’s Sun Soaked, a radiant, fruit-floral scent inspired by Mediterranean light. Read more

GQ’s Best Spring Colognes Featuring Soleil du Maroc

GQ names the best spring colognes, featuring LUMIRA’s Soleil du Maroc - a fresh, citrus-herbal fragrance with layered botanicals and a modern edge. Read more

Who What Wear’s Best Green Perfumes Featuring Soleil du Maroc

Who What Wear explores green perfumes, featuring LUMIRA’s Soleil du Maroc and insights from founder Almira Armstrong on fresh, nature-led scent trends. Read more

The Standard’s Uplifting Solar Scents Featuring LUMIRA Sun Soaked

The Standard highlights mood-boosting solar scents, including LUMIRA’s Sun Soaked Eau de Parfum - a radiant fragrance inspired by sunlight and warm skin. Read more

Esquire Names LUMIRA Soleil du Maroc a Best Fresh Cologne

LUMIRA’s Soleil du Maroc is recognised by Esquire as one of the best fresh colognes. Discover the spicy-fresh fragrance inspired by sunrise over Morocco. Read more