Journal

LUMIRA Wins Best New Product – Home Fragrance at TheIndustry.beauty Awards 2026

A moment we are incredibly proud to share We are delighted to announce that LUMIRA's Cuban Tobacco has been awarded Best New Product - Home Fragrance at the TheIndustry.beauty Awards 2026. For us,...

Escape the Everyday: A Southern Highlands Staycation with LUMIRA

There is something restorative about leaving the city behind and retreating to the quiet beauty of the Southern Highlands. Set among the rolling hills, established gardens and sweeping bushland of...

Sun Soaked Featured in Harper’s Bazaar UK’s Best Sunny Perfumes

Harper’s Bazaar UK features LUMIRA’s Sun Soaked in its edit of the best sunny perfumes. Inspired by the warmth and light of Mallorca, the radiant parfum captures the feeling of Mediterranean summer...

Soleil du Maroc Shines in InStyle

InStyle spotlights LUMIRA's Soleil du Maroc, recognising its distinctive balance of freshness and spice. Inspired by Morocco at dawn, the fragrance evokes crisp morning air, aromatic herbs and the ...

A LUMIRA Guide to the Hamptons: Where to Stay, Shop & Explore

Sunlight, Salt Air & Slow Rituals There is a particular light in the Hamptons. It arrives in the early morning over dune grass and wild hydrangeas. It lingers across farm stands, cedar-shingled...

Winter Scent Rituals | Luxury Home Fragrance & Winter Perfumes

Create warmth through fragrance this winter. Winter invites us indoors. It asks us to slow down, light the candle a little earlier, linger over morning coffee and create spaces that feel comfortin...

The Ultimate Summer Fragrance Ritual | Best Summer Perfumes for Travel

Discover the scents made for long days, warm evenings and wherever summer takes you. Summer has a way of slowing time. It lingers in salty air, long lunches that become sunset dinners, weekends aw...

The Everygirl Features LUMIRA Sun Soaked in Summer Perfume Edit

In The Everygirl’s annual summer fragrance edit, LUMIRA Sun Soaked is selected as the perfect scent for Sagittarius, celebrated for its radiant fruit notes, Mediterranean inspiration and spirit of ...

Beauty News Daily Interviews LUMIRA Founder Almira Armstrong

In this exclusive interview with Beauty News Daily, LUMIRA founder Almira Armstrong shares the story behind the brand, the inspiration drawn from travel, the evolution of slow perfumery, and her vi...

What Is Slow Perfumery? A Guide to Niche and Artisan Fragrance

There is a moment in the life of every fragrance enthusiast when something shifts. A single smell - encountered on a stranger's skin, or drifting from an unfamiliar candle, or discovered in a small...

Sounds of Tokyo

Tokyo moves in contrasts.Quiet side streets humming beneath electric towers. Vending machine light against rain-soaked pavement. Jazz bars hidden below ramen shops. The stillness of early morning ...

Build you fragrance wardrobe

Fragrance layering is the art of making scent feel entirely your own. At LUMIRA, layering is designed as a daily ritual - combining body care, perfume oils and Eau de Parfum to create a fragrance ...