Journal

The Chic 2026 Fragrance Trends - LUMIRA Founder Almira Armstrong Weighs In

LUMIRA founder Almira Armstrong shares expert insights on the chic 2026 fragrance trends, from texture and skin scents to niche storytelling and modern gourmands. Read more

Crafting the Perfect Ritual: How Scent Shapes the Atmosphere of a Home

Scent is one of the most powerful tools for shaping atmosphere in the home, yet it is often the most overlooked. Unlike furniture or lighting, fragrance works invisibly. It moves through space, set...

The Fragrance Trends Defining 2026. LUMIRA Founder Almira Armstrong’s Take.

Explore the 2026 fragrance trends shaping scent culture, with founder Almira Armstrong on skin scents, texture, solar profiles, niche notes and ritual layering in perfume. Read more

Why Scent-Maxxing Is the New Fragrance Ritual. Expert Insights from Almira Armstrong.

LUMIRA founder Almira Armstrong explains the rise of scent-maxxing, layering fragrances as a full routine and olfactory wardrobe shaping modern scent culture. Read more

How Texture-Inspired Fragrances Are Shaping Modern Scent. Insights from Almira Armstrong in Who What Wear

Discover how LUMIRA founder Almira Armstrong explains the rising trend of raw-material, texture-inspired perfumes - from suede and leather to cotton and velvet - and why these scents are becoming w...

How to Choose a Luxury Fragrance by Mood

There is a quiet shift happening in how we choose fragrance. We are moving away from shopping by category, by note pyramid, by what we think we should want and instead returning to something far m...

A Christmas Gift Guide by LUMIRA

Christmas gifting is not about finding something to give, but choosing something that feels right.  At LUMIRA, fragrance is the most personal gift of all.  It becomes part of someone’s story, their...

The Art of Aperitivo

There is something undeniably romantic about the ritual of aperitivo hour - the clinking of glasses, the zesty perfume of citrus peel, the gentle fizz of tonic. It’s a moment suspended between day ...

A Moment to Light, A Month to Celebrate

In honour of World Candle Month, we explore the ritual of scent and flame. The Ritual of the Flame This September, we pause to honour the simple yet transformative act of lighting a candle. More th...

Father’s Day Gift Guide: Timeless Fragrance Gifts for Him

Finding the perfect gift for Father’s Day is a ritual in itself.  It’s about honouring the men who have shaped us with a gesture that feels personal, considered, and enduring. Fragrance, more than ...

Solar Neroli: The Luxury Candle That Captures Sunlight

There are some scents that don’t just fill a room - they transform it.  Solar Neroli is one of them. Imagine the golden glow of late afternoon sunlight, the soft citrus breeze that filters through...

How to Layer Fragrance Like a Stylist

At LUMIRA, we see fragrance as more than a final flourish - it’s an expression of style, mood, and atmosphere that evolves with the seasons. Whether you are curating your personal scent or styling ...