Journal

Welcome the Year of the Horse

A New Year. A New Momentum. The Year of the Horse symbolises freedom, movement and confidence, a time to move forward with clarity and purpose. In Chinese astrology, the Horse represents vitality, ...

Inside the Studio: A Day in LUMIRA’s Creative Process

Inside the Studio Every LUMIRA fragrance begins long before scent. It starts with atmosphere. With light shifting across a surface. With a material held in the hand. With a feeling that hasn’t yet ...

How to Choose a Date-Night Fragrance

A memorable date night is all about the details: the perfect little table in the corner, strategically candlelit; the food you shared; the way she smiled; the playlist he curated. The right fragra...

Vogue on Interior Designers’ Favourite Luxury Candles - LUMIRA’s Place Among Legendary Scents

Vogue highlights top luxury candles loved by interior designers and why LUMIRA’s Tuscan Fig stands out among iconic home fragrances that shape spaces with scent. Read more

InStyle Spotlights Scent-Stacking & Soleil du Maroc - Almira Armstrong on Modern Layering

InStyle explores scent-stacking with insights from LUMIRA founder Almira Armstrong, including Soleil du Maroc and the rise of personalised fragrance layering. Read more

The Chic 2026 Fragrance Trends - LUMIRA Founder Almira Armstrong Weighs In

LUMIRA founder Almira Armstrong shares expert insights on the chic 2026 fragrance trends, from texture and skin scents to niche storytelling and modern gourmands. Read more

Crafting the Perfect Ritual: How Scent Shapes the Atmosphere of a Home

Scent is one of the most powerful tools for shaping atmosphere in the home, yet it is often the most overlooked. Unlike furniture or lighting, fragrance works invisibly. It moves through space, set...

The Fragrance Trends Defining 2026. LUMIRA Founder Almira Armstrong’s Take.

Explore the 2026 fragrance trends shaping scent culture, with founder Almira Armstrong on skin scents, texture, solar profiles, niche notes and ritual layering in perfume. Read more

Why Scent-Maxxing Is the New Fragrance Ritual. Expert Insights from Almira Armstrong.

LUMIRA founder Almira Armstrong explains the rise of scent-maxxing, layering fragrances as a full routine and olfactory wardrobe shaping modern scent culture. Read more

How Texture-Inspired Fragrances Are Shaping Modern Scent. Insights from Almira Armstrong in Who What Wear

Discover how LUMIRA founder Almira Armstrong explains the rising trend of raw-material, texture-inspired perfumes - from suede and leather to cotton and velvet - and why these scents are becoming w...

How to Choose a Luxury Fragrance by Mood

There is a quiet shift happening in how we choose fragrance. We are moving away from shopping by category, by note pyramid, by what we think we should want and instead returning to something far m...

A Christmas Gift Guide by LUMIRA

Christmas gifting is not about finding something to give, but choosing something that feels right.  At LUMIRA, fragrance is the most personal gift of all.  It becomes part of someone’s story, their...