Journal

The New Ritual: Skinimalism and the Art of Scent-Layering

In a world that moves fast and asks more of us every day, the skinimalism movementreminds us of a simple truth: less is more. It’s about choosing fewer products—butbetter ones. It’s about turning e...

Sun Soaked Wins Best Fragrance at the Pure Beauty Global Awards 2025

We are honoured to announce that Sun Soaked Eau de Parfum has been awarded Best Fragrance at the 2025 Pure Beauty Global Awards.  This recognition is a moment of immense pride - not only for our t...

In conversation with Almira Armstrong for B Corp Month

Join us on Wednesday 19 March for a special conversation between LUMIRA’s founder and creative director Almira Armstrong and fellow purpose-driven founders, Don Garvan of Totem Road and Gillian Co...

How to Choose a Date-Night Fragrance

A memorable date night is all about the details: the perfect little table in the corner, strategically candlelit; the food you shared; the way she smiled; the playlist he curated. The right fragran...

WeWearAustralian x Australia Post New York Retail Experience

We are so excited to share that LUMIRA is the Scent Partner for theWeWearAustralianx Australia Post retail activation at New York Fashion Week this February, 7-9, 2025.Twelve incredible Australian...

4 Types of Floral Fragrances to Enjoy This Year

Chances are, you already have an opinion on floral fragrances. Whether they’re a mainstay of your collection or one you prefer to avoid, it can be easy to group all florals into a single scent fami...

Almira Armstrong Shares LUMIRA’s Story in an Exclusive Style Interview

Style sits down with Almira Armstrong, the visionary founder of LUMIRA, to explore the journey behind her sustainable luxury fragrance brand. In this exclusive interview, she reveals the inspiratio...

LUMIRA Cuban Tobacco Parfum Named Best Long-Lasting Fragrance by British GQ

Thank You, GQ! We are honoured to see our Cuban Tobacco Parfum featured in GQ's roundup of the Best Long-Lasting Fragrances for Men! Crafting timeless, evocative scents that linger beautifully is a...

How to Prepare Your Home For Guests Over the Holidays

If you’re opening your home to guests this holiday season, it’s the small details that will make them feel relaxed and comfortable. You’ve selected your own perfume for the party season, now it’s t...

How We Made Our Most Sustainable Luxury Perfume

Bright, effervescent and giddy with the promise of sun-drenched romance, Sun Soaked Parfum is a free-spirited ode to summer vacations. With its fruity top notes of crisp green pear and lush berrie...

LUMIRA Wins 2024 Glamour Beauty & Wellness Award

LUMIRA wins 2024 Glamour Beauty & Wellness Award. The Lumira Paradiso Del Sole Hand Wash was named the Best Hand Wash in the Luxury Skin category. Read more

The Making of Sun Soaked

If you’ve ever pondered how you might go about capturing the heady, carefree feeling of a summer vacation in order to bottle it for eternity, you’ll find the answer in Sun Soaked Parfum. But to get...