Journal

Three Fragrance Trends For Summer 2024

A new season welcomes new opportunities for creative expression. As summer approaches, you might explore lighter, fresher scents that feel refreshing on a hot and humid day. Or perhaps you’ll take ...

BeautyMatter November 2023 / Interview with Founder Almira Armstrong

BeautyMatter has run its feature Sustainable Fragrance Brand LUMIRA Celebrates 10 Year Anniversary. Read the interview with Almira Armstrong. Read More

5 Questions to Ask Before Choosing Perfume As a Gift

Selecting a fragrance is a delicate art, one that owes as much to memory and emotion as it does to notes and composition. So too is there an art to gifting perfume – but it’s one that can be learn...

The Right Fragrance for Every Summer Event

It doesn’t matter how many events are on your calendar this season, the opportunity to dress up and dazzle is always thrilling. Your choice of scent plays an integral part in setting your image. J...

LUMIRA Stays / Magnificent Garden Hotels

Spend an hour in nature and you’ll emerge refreshed but spend a night and it may just change your life. A cleansing breeze invites slumber, dreams perfumed by blossoms; then, the first rays of mor...

Vogue October 2023 / Lumira Flagship + Il Giardino Feature

Lumira celebrates 10 years of sensory escapism Celebrating its 10 year anniversary, Australian fragrance brand Lumira opens a new flagship boutique and introduces a new fragrance, Il Giardino, to t...

LUMIRA Travels / The Gardens That Inspired Il Giardino

“If we love flowers, are we not ‘born again’ every day?” wrote the poet and ardent gardener Emily Dickinson in a letter to a friend. As Dickinson and millions like her know, gardens are where fresh...

Pure Wow October 2023 / Cuban Tobacco Candle Voted Best Tobacco Scent

PureWow has named the Lumira Cuban Tobacco Candle as Best Tobacco Scent in their story The 36 Best Fall Candles That Will Make You Want to Snuggle Up by the Fire. What We Like Vegan and cruelty...

The Making of Il Giardino by LUMIRA

When did travel become an exercise in competitive list-making, the desire to experience a destination distilled into a checklist of sights to take in, views to savour, meals to relish? We adore th...

Introducing Il Giardino Home Fragrance Collection

An ode to the lush beauty of a secret garden, Il Giardino is an enchanting new home fragrance collection for a fresh, clean and sophisticated atmosphere. Available in a Luxury Candle, Scented Draw...

Grazia September 2023 / Arabian Oud Parfum

Grazia features LUMIRA Arabian Oud Eau de Parfum in their Most Wanted List.  

Retail Beauty / Lumira Flagship Opening

In a noteworthy development, Lumira, the independent Australian luxury fragrance brand, has recently unveiled its inaugural boutique in the heart of Sydney’s fragrance and fashion district, locate...