Journal

A Day to Celebrate Scent

Today is International Fragrance Day, a celebration of scent and its power to move us. Fragrance is more than something you wear. It’s how you remember places you have loved, moments you return to...

International Women’s Day at LUMIRA

International Women’s Day is a moment to reflect on the women who shape ideas, build businesses and create culture with intention. LUMIRA was founded from a desire to approach fragrance differentl...

What Conscious Luxury Really Means: Beyond a B Corp Badge

Luxury is evolving. For decades, it was defined by excess. Weight. Ornament. Distance from origin.  Today, true luxury is clarity. Transparency. Responsibility.  At LUMIRA, conscious luxury is not ...

The Standard UK’s Best First-Date Perfumes Featuring Sun Soaked

The Standard UK picks top perfumes to wear on a first date, including LUMIRA’s radiant Sun Soaked Eau de Parfum for a bright, confident scent moment. Read more

Almira Armstrong on Storytelling, Sustainability & LUMIRA’s UK Launch with TheIndustry.Beauty

LUMIRA founder Almira Armstrong discusses fragrance storytelling, sustainability and the brand’s thoughtful UK launch with Boots Fragrance in an in-depth TheIndustry.Beauty interview. Read more

Harper’s Bazaar UK’s Best Niche Perfumes - Featuring LUMIRA’s Sun Soaked Parfum

Harper’s Bazaar UK names the best niche perfumes to know now, including LUMIRA’s Sun Soaked Parfum - a modern, radiant scent inspired by summer. Read more

How to store and care for perfume

Perfume brings such joy to our lives, it’s only natural to seek to extend it. And with careful storage, it’s entirely possible to help your favourite Parfum or Perfume Oil go the distance.  Here,...

Welcome the Year of the Horse

A New Year. A New Momentum. The Year of the Horse symbolises freedom, movement and confidence, a time to move forward with clarity and purpose. In Chinese astrology, the Horse represents vitality, ...

Inside the Studio: A Day in LUMIRA’s Creative Process

Inside the Studio Every LUMIRA fragrance begins long before scent. It starts with atmosphere. With light shifting across a surface. With a material held in the hand. With a feeling that hasn’t yet ...

How to Choose a Date-Night Fragrance

A memorable date night is all about the details: the perfect little table in the corner, strategically candlelit; the food you shared; the way she smiled; the playlist he curated. The right fragra...

Vogue on Interior Designers’ Favourite Luxury Candles - LUMIRA’s Place Among Legendary Scents

Vogue highlights top luxury candles loved by interior designers and why LUMIRA’s Tuscan Fig stands out among iconic home fragrances that shape spaces with scent. Read more

InStyle Spotlights Scent-Stacking & Soleil du Maroc - Almira Armstrong on Modern Layering

InStyle explores scent-stacking with insights from LUMIRA founder Almira Armstrong, including Soleil du Maroc and the rise of personalised fragrance layering. Read more