Journal

Inside the Studio: A Day in LUMIRA’s Creative Process

Inside the Studio Every LUMIRA fragrance begins long before scent. It starts with atmosphere. With light shifting across a surface. With a material held in the hand. With a feeling that hasn’t yet ...

A Moment to Light, A Month to Celebrate

In honour of World Candle Month, we explore the ritual of scent and flame. The Ritual of the Flame This September, we pause to honour the simple yet transformative act of lighting a candle. More th...

In Conversation: Almira Armstrong on Fragrance, Ritual and Creative Purpose

Recently featured in Perri Cutten’s In Conversation series, LUMIRA founder Almira Armstrong reflects on the moments - both quiet and profound - that shape her creative world. In this thoughtful ex...

What’s Inside Matters: Ingredient Integrity in Our Wash & Lotion

As a B Corp, Lumira is proud to stand for more than just beautiful fragrance. We stand for responsibility. Transparency. Purpose. And nowhere is that more evident than in our reimagined Hand & ...

At Home With Photographer and Director Cybele Malinowski

Sydney photographer and film maker Cybele Malinowski is known for her playful, edgy fashion shoots and portraits of actors and musicians, but her passion is peeking into other people’s homes. For ...

Celebrating Earth Month

At LUMIRA, our goal is to explore the beauty of our planet’s scent – and do our share to preserve it. Here are some of the ways our commitment to sustainability is helping shape our business today...

At Home With Interior Designer Karina Crombie

Beautiful objects, dreamy finishes and creative ideas are all in a day’s work for an interior designer. So when it comes to designing their own home, how do they whittle down the many possibilitie...

The art of using fragrance to set an intention

The sense of smell is a powerful tool that can be used to evoke emotions, memories, and even intentions. When we inhale a certain scent, it travels through our olfactory nerve directly to the limb...

Scented Ceramics – Better For You and Better For the Planet

Surrounding yourself with scent provides a powerful means of sensory escape, but it should never come at a cost to the planet. At LUMIRA, we continue to explore new options for fragrance that prom...

Wardrobe Accessories – Nostalgic Charm with Contemporary Updates

Whether you have a penchant for bohemian 1970s YSL or prefer the normcore charm of 1990s The Gap, a distinct sense of nostalgia is permeating our wardrobes right now. So it feels only right to ext...

Three Ways to Enhance Your Evening Ritual Using Scent

As we become increasingly attuned to the role of sleep in supporting health and happiness, the evening ritual has taken on greater prominence. A considered wind-down routine creates a separation b...

At Home With Taylor Kelly

When you live on the other side of the world to the majority of your family, the idea of ‘home’ takes on a special significance. For marketer and brand strategist Taylor Kelly – who moved from Melb...