Journal

Inside Retail September 2023 / Lumira Flagship Opening

The opening of the boutique coincides with the brand’s 10th-anniversary celebrations. The store will feature the brand’s complete range of perfumes, body care and home fragrance products along with...

Welcome to Our Flagship Sydney Boutique

LUMIRA founder and creative director Almira Armstrong is delighted to announce the opening of our new flagship boutique in the heart of Sydney’s fragrance and fashion precinct at 74 Oxford Street,...

How to Layer Your Perfume for a New Season

There’s magic to be found in the in-between times, those transitional moments that don’t fall neatly into one category or another. We’re in the midst of such a moment right now, as the seasons begi...

Travel + Leisure August 2023 / Parfum Discovery Set

Travel+Leisure has named the Lumira Parfum Discovery Set as Best Set in their story The 9 Best Travel Perfumes of 2023, Tested and Reviewed Read more

The art of using fragrance to set an intention

The sense of smell is a powerful tool that can be used to evoke emotions, memories, and even intentions. When we inhale a certain scent, it travels through our olfactory nerve directly to the limb...

Scented Ceramics – Better For You and Better For the Planet

Surrounding yourself with scent provides a powerful means of sensory escape, but it should never come at a cost to the planet. At LUMIRA, we continue to explore new options for fragrance that prom...

Wardrobe Accessories – Nostalgic Charm with Contemporary Updates

Whether you have a penchant for bohemian 1970s YSL or prefer the normcore charm of 1990s The Gap, a distinct sense of nostalgia is permeating our wardrobes right now. So it feels only right to ext...

Three winter fragrance trends to add to your collection

There is, of course, nothing to say the same fragrance can’t be worn and loved all year round. Or that a lightweight citrus scent should only be spritzed in warm weather. However there’s something ...

Forbes June 2023 / Cuban Tobacco

Forbes has included the Lumira Cuban Tobacco Candle in their story Father’s Day Gift Guide: Best Self-Care And Wellness Products For Travelers. Read more

Three Ways to Enhance Your Evening Ritual Using Scent

As we become increasingly attuned to the role of sleep in supporting health and happiness, the evening ritual has taken on greater prominence. A considered wind-down routine creates a separation b...

Byrdie May 2023 / No352 and Cuban Tobacco Voted Best Perfume Oils

BYRDIE has named the Lumira No 352 Perfume Oil as Best For Night Time, and the Lumira Cuban Tobacco Perfume Oil as Best Spicy in their story The 8 Best Perfume Oils of 2023, Editor Tested & R...

At Home With Taylor Kelly

When you live on the other side of the world to the majority of your family, the idea of ‘home’ takes on a special significance. For marketer and brand strategist Taylor Kelly – who moved from Melb...