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Article: Flaura November 2020 / Interview with Founder Almira Armstrong

Press

Flaura November 2020 / Interview with Founder Almira Armstrong

Welcome back to our Founder Stories series, where we sit with inspiring and influential women to dive into their entrepreneurial journey and discuss all things business (and wellness). Today, we speak with Almira Armstrong, the founder of luxury candle and fragrance brand LUMIRA.

Almira’s most powerful memories are punctuated by olfactory glimpses and aromatic snapshots. “It started when I was two or three years old and playing with Mum’s perfume bottles – she was obsessed with YSL’s Paris and Opium,” Armstrong recalls of the two heady scents that would leave an indelible impression on her young mind.

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The making of Tonic of Gin - LUMIRA
Collaborations

The making of Tonic of Gin

The desire to capture a place and a moment in time through scent is a centuries-old tradition, but bringing it to fruition can take the perfumer along many different paths. For LUMIRA, it results ...

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LUMIRA Stays | Island House, Lord Howe Island - LUMIRA
Travel

LUMIRA Stays | Island House, Lord Howe Island

A thin sliver of land off the east coast of Australia, Lord Howe Island perfectly embodies that old saying about quality over quantity. Just 11km long and less than 3km wide, it’s home to fewer t...

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