Journal

The making of Bois D’Épices

In early 2020, as the whole world was plunged into pandemic-induced stillness, LUMIRA founder Almira Armstrong began working on her newest scent. For Armstrong, a lifelong traveller, the need to o...

The art of scent and the Sphera fragrance ritual

Experts say the best way to preserve a precious memory is to consciously embed the moment in your mind using sensorial triggers. You might focus, for example, on the particular shade of startling ...

Making sense of scent families

The human nose is a finely tuned piece of equipment, capable of detecting more than one trillion distinct odours. It’s an impressive feat but one that can provoke confusion and misunderstanding whe...

The making of Terra Australis

From the very beginning, each LUMIRA fragrance has taken as its starting point the beauty and wonder of the natural world. But while the collection traverses Tuscany, Marrakech and all points in be...

The making of Tonic of Gin

The desire to capture a place and a moment in time through scent is a centuries-old tradition, but bringing it to fruition can take the perfumer along many different paths. For LUMIRA, it results ...

The making of Persian Rose

In mythology, no flower features quite so prominently as the rose. Its buds and blooms have inspired painters and poets and sent princes on the most dangerous of quests. And of all the roses,...

The making of Tuscan Fig

  When LUMIRA founder Almira Armstrong began planning her luxury Australian fragrance house back in the early 2010s, she had a very clear idea of her first scent.    “Tuscany is such a special pla...

The making of Paradiso del Sole

  When LUMIRA founder and creative director Almira Armstrong set about creating Paradiso del Sole in early 2019, she had a very specific memory in mind. “I was thinking about sailing along the Ama...

The making of Desert Nights

There’s a particular shade of deep inky-blue that blankets the night sky in Marrakech, its depths punctuated by thousands of twinkling stars. It has the curious effect of making the viewer feel bo...

The Making of La Primavera

Each year in March, the northern Italian city of Sanremo ushers in the first tentative days of spring in the most dramatic fashion. The annual Corso Fiorito (Flower Parade) is a testament to Sanre...

What does love smell like for you?

GIVE THE GIFT OF LOVE WITH FRAGRANCE.  MSQUARE Productions  

The Making of Nuit de Noel

How does one begin to distil the essence of Christmas into a fragrance? There are some obvious starting points: the tree, of course, the centrepiece of any festive celebration, and the spices – ci...