Journal

Love notes – pairing fragrance and music

Scent and sound share a common language, one of notes and compositions, harmonies and accords. It’s little surprise, really, as both artforms tap directly into the parts of our brain responsible fo...

The Perfect Valentine’s Gift for Every Affair

Fragrance is the language of love, an ephemeral wisp of emotion that carries memories and tugs at the heart. Synonymous with romance, it makes the perfect Valentine’s gift. And yet, no two relation...

A scent to match your beach style

The rhythmic crashing of the waves, the undulating rise of the tides, the mist of seaspray… There’s something quite special about time spent at the beach. And yet, no two coastal destinations are a...

The making of Bois D’Épices

In early 2020, as the whole world was plunged into pandemic-induced stillness, LUMIRA founder Almira Armstrong began working on her newest scent. For Armstrong, a lifelong traveller, the need to o...

The art of scent and the Sphera fragrance ritual

Experts say the best way to preserve a precious memory is to consciously embed the moment in your mind using sensorial triggers. You might focus, for example, on the particular shade of startling ...

How to use perfume to complement your spring wardrobe

We’ve always maintained that perfume is the ultimate accessory and finishing point to a well-constructed outfit. With sunnier days ahead in the southern hemisphere, we asked Nardine Ataera – the co...

Four fragrances for your next outdoor event

There’s no doubt this will be the season of the great outdoors, so give your alfresco lifestyle a glamorous spin with the right fragrance. The following four perfumes will see you through every oc...

Making sense of scent families

The human nose is a finely tuned piece of equipment, capable of detecting more than one trillion distinct odours. It’s an impressive feat but one that can provoke confusion and misunderstanding whe...

4 scents to uplift your mood

Of all the senses, smell remains the least understood by science, creating a tantalising void for magic and mystery, supposition and speculation. One theory gaining gravitas in scientific circles ...

How to store and care for perfume

Perfume brings such joy to our lives, it’s only natural to seek to extend it. And with careful storage, it’s entirely possible to help your favourite Parfum or Perfume Oil go the distance.  Here,...

3 popular perfume myths debunked

As we cautiously but optimistically return to coffee dates, lunches and intimate parties, we’re revelling in the chance to dress up once again. The ultimate accessory for all these occasions? A pe...

3 ways to add luxury to your hand-washing ritual

Beyond simply good manners and basic hygiene, hand washing can quite literally save lives – a lesson that 2020 taught us all too well. But that’s no reason to consider it one of the many dull but ...