Journal

A New Year. A New Momentum. The Year of the Horse symbolises freedom, movement and confidence, a time to move forward with clarity and purpose. In Chinese astrology, the Horse represents vitality, ...
Read more
How to Choose a Date-Night Fragrance
A memorable date night is all about the details: the perfect little table in the corner, strategically candlelit; the food you shared; the way she smiled; the playlist he curated. The right fragra...
Read more
A Christmas Gift Guide by LUMIRA
Christmas gifting is not about finding something to give, but choosing something that feels right. At LUMIRA, fragrance is the most personal gift of all. It becomes part of someone’s story, their...
Read more
There is something undeniably romantic about the ritual of aperitivo hour - the clinking of glasses, the zesty perfume of citrus peel, the gentle fizz of tonic. It’s a moment suspended between day ...
Read more
Father’s Day Gift Guide: Timeless Fragrance Gifts for Him
Finding the perfect gift for Father’s Day is a ritual in itself. It’s about honouring the men who have shaped us with a gesture that feels personal, considered, and enduring. Fragrance, more than ...
Read more
5 Questions to Ask Before Choosing Perfume As a Gift
Selecting a fragrance is a delicate art, one that owes as much to memory and emotion as it does to notes and composition. So too is there an art to gifting perfume – but it’s one that can be learn...
Read more
Three winter fragrance trends to add to your collection
There is, of course, nothing to say the same fragrance can’t be worn and loved all year round. Or that a lightweight citrus scent should only be spritzed in warm weather. However there’s something ...
Read more
The right scent for your Christmas in July celebrations
Northern hemisphere expats arriving in Australia quickly discover many unique traditions. But surely one of the most confounding is the fact that Christmas is celebrated in the middle of summer. F...
Read more
Love notes – pairing fragrance and music
Scent and sound share a common language, one of notes and compositions, harmonies and accords. It’s little surprise, really, as both artforms tap directly into the parts of our brain responsible fo...
Read more
“As a mother myself, Mother’s Day has always felt deeply personal,” says LUMIRA founder and creative director Almira Armstrong. “For me, it is less about grand gestures and more about the thoughtfu...
Read more
There’s a particular shade of deep inky-blue that blankets the night sky in Marrakech, its depths punctuated by thousands of twinkling stars. It has the curious effect of making the viewer feel bo...
Read more
We often speak of the immediacy of fragrance – its opening notes, its delicately arranged accords – but the truth is more complicated than that. Once the first impression has dimmed, scent also beh...
Read more



