Journal

Retail Beauty / Lumira Flagship Opening

In a noteworthy development, Lumira, the independent Australian luxury fragrance brand, has recently unveiled its inaugural boutique in the heart of Sydney’s fragrance and fashion district, locate...

The Australian Travel + Luxury September 2023 / Soleil du Maroc

Notes from Afar. Exotic travel-inspired scents just a spritz away.  Soleil du Maroc Eau de Parfum featured under Moroccan Muse.

Celebrating 10 Years

LUMIRA was founded in 2013 as a niche luxury candle brand lovingly handmade in the Sydney kitchen of our founder Almira Armstrong. In the decade since, we’ve slowly and deliberately expanded our r...

Inside Retail September 2023 / Lumira Flagship Opening

The opening of the boutique coincides with the brand’s 10th-anniversary celebrations. The store will feature the brand’s complete range of perfumes, body care and home fragrance products along with...

Welcome to Our Flagship Sydney Boutique

LUMIRA founder and creative director Almira Armstrong is delighted to announce the opening of our new flagship boutique in the heart of Sydney’s fragrance and fashion precinct at 74 Oxford Street,...

How to Layer Your Perfume for a New Season

There’s magic to be found in the in-between times, those transitional moments that don’t fall neatly into one category or another. We’re in the midst of such a moment right now, as the seasons begi...

Travel + Leisure August 2023 / Parfum Discovery Set

Travel+Leisure has named the Lumira Parfum Discovery Set as Best Set in their story The 9 Best Travel Perfumes of 2023, Tested and Reviewed Read more

The art of using fragrance to set an intention

The sense of smell is a powerful tool that can be used to evoke emotions, memories, and even intentions. When we inhale a certain scent, it travels through our olfactory nerve directly to the limb...

Scented Ceramics – Better For You and Better For the Planet

Surrounding yourself with scent provides a powerful means of sensory escape, but it should never come at a cost to the planet. At LUMIRA, we continue to explore new options for fragrance that prom...

Wardrobe Accessories – Nostalgic Charm with Contemporary Updates

Whether you have a penchant for bohemian 1970s YSL or prefer the normcore charm of 1990s The Gap, a distinct sense of nostalgia is permeating our wardrobes right now. So it feels only right to ext...

Three winter fragrance trends to add to your collection

There is, of course, nothing to say the same fragrance can’t be worn and loved all year round. Or that a lightweight citrus scent should only be spritzed in warm weather. However there’s something ...

Forbes June 2023 / Cuban Tobacco

Forbes has included the Lumira Cuban Tobacco Candle in their story Father’s Day Gift Guide: Best Self-Care And Wellness Products For Travelers. Read more