Journal

Three Ways to Enhance Your Evening Ritual Using Scent

As we become increasingly attuned to the role of sleep in supporting health and happiness, the evening ritual has taken on greater prominence. A considered wind-down routine creates a separation b...

Byrdie May 2023 / No352 and Cuban Tobacco Voted Best Perfume Oils

BYRDIE has named the Lumira No 352 Perfume Oil as Best For Night Time, and the Lumira Cuban Tobacco Perfume Oil as Best Spicy in their story The 8 Best Perfume Oils of 2023, Editor Tested & R...

At Home With Taylor Kelly

When you live on the other side of the world to the majority of your family, the idea of ‘home’ takes on a special significance. For marketer and brand strategist Taylor Kelly – who moved from Melb...

Byrdie April 2023 / Lumira Cuban Tobacco Perfume Oil as Best Perfume Oil

In order to truly appreciate this perfume oil, allow me to paint you a picture. Imagine you’re standing in Havana, breathing in smoky cigars, eyeing playful colors, and sensing the ghosts of the a...

A Guide to Gifting Fragrance This Mother’s Day

Personal, intimate and meaningful, a fragrance is undoubtedly one of the most special Mother’s Day gift ideas. We know it can also be intimidating to select a new scent, so we’ve prepared a few poi...

ESQUIRE APRIL 2023 / LUMIRA SPHERA FEATURE

I’m a card carrying Candle Guy™ but sometimes I just want to smell something good without rooting around my junk drawer for matches. Lumira is a luxury fragrance house from Australia that recently ...

A Classic Returns – LUMIRA X Emirates One&Only Wolgan Valley

As one of Australia’s most luxurious resorts, there’s plenty about Emirates One&Only Wolgan Valley that makes it memorable. The property itself is extraordinary, a sprawling 2800 hectares of ...

GQ China March 2023 / Lumira Scented Drawer Liners Feature

Lumira launches new products to accompany your wardrobe Arabian Oud is Lumira's best-selling fragrance globally and is popular with customers of all genders. It's also a scent that's equally suita...

TFFUK March 2023 / What is Scentscaping?

Founder Almira Armstrong talks with The Fragrance Foundation UK about scentscaping and how they have inspired LUMIRA fragrances. Read more

ELLE China March 2023 / Lumira Scented Drawer Liners Feature

Let Your Clothes And Fragrance Always Accompany You Fragrance has a profound effect on mood and mental health, and Lumira is always looking for ways to enrich the lives of its customers through fra...

Entertaining With Scent This Easter

Whether you’re entertaining at home, planning a long-weekend escape or just recharging the batteries, there’s a scent to complement every mood this Easter.  Good Friday This is traditionally a day...

Change your day in 15 minutes

Today is International Fragrance Day and while there’s so much to enjoy about fragrance, nothing is more powerful than its ability to change our mood. I hope you’ll set aside a few moments today fo...